Case Studies
The work behind the numbers.
Real campaigns I built for founder-led brands. The problem, the system, and what it produced.
Book a Quick Win Consult →Selected Win / 01
$6.57M from a neglected list of 5,259 people.
The Setup
It was December 2023. A new client called with an urgent ask.
Fill seats for a live event nobody had heard of.
There was no pre-launch marketing plan.
Just one neglected list of 5,259 cold prospects. Many had forgotten why they joined.
The Big Idea
Most campaigns like this fail for the same reason.
Everyone looks downstream. More leads. More ads. New funnels. More content.
The real problem is usually upstream, and it hides. Unclear positioning. Message-market mismatch. The wrong growth lever.
Get those wrong, and more traffic just makes noise.
So I started with the fundamentals.
Buyer psychology to find what actually moved this audience. Story frameworks to build connection fast. Objection handling to turn every doubt into a reason to buy.
Then one Big Idea to tie it all together.
The result was a 172-email campaign. 58,053 words, built in ActiveCampaign.
The Numbers
- 43.2% open rate, double the standard
- 1,920 sales from 5,259 prospects
- 40% list conversion
- $2.3M in base ticket sales
- $4.27M in onsite upsells
- $6.57M total in under 120 days
If growth feels harder than it should, that upstream break is usually why. A Quick Win Consult finds it fast.
Book a Quick Win Consult →Selected Win / 02
No lead left behind.
A full lifecycle system that caught every lead REVIVX was paying to lose.
The Concept
REVIVX was spending to generate leads, then losing them. Some never got a follow-up. Some booked a call and never showed. Some went cold and got forgotten.
So we built a system with one rule. No lead left behind.
The System
Every lead hit a path built to catch it.
- Front-end ads to a lead form
- Landing page with a warm-up video
- Routing logic to the right consultant
- Instant SMS from a dedicated consultant
- A parallel email series from that consultant
- Book-a-call campaign
- Show-up campaign before each call
- Rebook campaign for no-shows
- A win-back path for non-responders
- Long-term nurture for non-buyers
- Objection-handling sequence
- Reactivation campaign for cold leads
The Numbers
The leaks closed. Here is what moved.
- Cost Per Lead (CPL) came in below goal
- Booked calls up 144%
- 30% call conversion rate
- 37% lower Customer Acquisition Cost (CAC)
- 280+ booked calls per month
“Reduced CPL below goal. Booked calls rose 144% with 30% conversion rates. Rev’s work set a new standard for how we approach campaign structure, messaging, and analytics across multiple brands. I confidently recommend Rev for any role requiring strategic marketing leadership, copy expertise, and proven results.”
Most brands lose more leads after the click than before it. A Quick Win Consult finds where yours are slipping.
Book a Quick Win Consult →Selected Win / 03
How signal logic turned quiz traffic into high-ticket calls.
The Break
10X Health had no shortage of quiz traffic. The problem was what happened next.
Leads came in. Then the path from quiz to consultation leaked. Intent showed up early and went cold. The customer relationship management (CRM) system was collecting answers it never acted on.
The Build
Here’s the question that mattered. When does a quiz answer become a buying signal?
I restructured the quiz-to-consultation flow around that one idea. Then I rebuilt the backend CRM signal logic so the right answers triggered the right next step.
The Result
More leads crossed into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). CAC came down while volume held.
The brand stopped paying to generate intent it was already wasting.
Most funnels collect signals they never act on. A Quick Win Consult shows you which ones are costing you calls.
Book a Quick Win Consult →Selected Win / 04
Sold out in 48 hours.
The Setup
Heather Rae Essentials was launching its new business and its flagship product. New brand. New audience. One shot at a strong open.
A pre-launch campaign built desire before we opened the cart. Sales were driven primarily by email, with support from social channels.
The Result
The entire first run sold out in under 48 hours.
“Our first launch sold out in only 48 hours, driven by email and social media. I had the opportunity to work with Rev on several of our consumer brands, including HRE Beauty and CardoMax. His ability to blend strategy, creative execution, and data made a measurable difference in how those brands grew.”
Launches are won before launch day. A Quick Win Consult pressure-tests yours while there is still time to fix it.
Book a Quick Win Consult →Selected Win / 05
The $1M control campaign for 10X Business Coach.
The Setup
Grant Cardone’s 10X Business Coach needed to turn cold and warm traffic into high-ticket coaching clients. Not a one-time push. A repeatable acquisition engine.
The Build
I built a webinar-to-call funnel around a single offer. The webinar taught. The call closed.
The follow-up caught the rest. No-show sequences, rebook campaigns, and nurture for leads who were not ready yet.
The Result
Over $1M in new revenue in under 9 months.
The campaign became the control. The baseline every future test had to beat.
If you don’t have a control, you are guessing. A Quick Win Consult helps you find the one campaign worth scaling.
Book a Quick Win Consult →Selected Win / 06
A 59% open rate on a high-ticket investor list.
The Setup
VestRight runs a high-ticket training program for land developers and real estate investors. High-ticket means a long decision. A long decision means a lot of email.
And email only works if people open it.
The Build
I architected the acquisition funnel and the lifecycle sequences behind it. Every email earned the next open. Subject lines that fit the reader. Bodies that delivered before they asked for anything.
The Result
A 59% average open rate, held across the full investor nurture campaign. Most lists would take half of that.
Open rate can be a vanity metric. High opens mean little if nothing converts behind them. That was not the case here. These opens sat on top of a lifecycle built to move investors toward a high-ticket purchase.
Your nurture sequence is only as strong as your open rate. A Quick Win Consult shows you what is dragging yours down.
Book a Quick Win Consult →Selected Win / 07
A direct-to-consumer relaunch that lowered CAC while volume grew.
The Setup
CardoMax needed more than a refresh. The store, the message, and the funnel all had to work together. And it had to bring acquisition cost down, not up, while volume grew.
The Build
I worked with a cross-functional team on a complete relaunch. I directed the site copy, the visual assets, the Shopify build, the front-end ad launches, and the email lifecycle.
Then we co-developed a new front-end lead-gen offer. That offer was the lever.
The Result
CAC came down while volume went up. That combination is the hard part, and the new offer is what made it work.
Most direct-to-consumer brands scale by spending more. A Quick Win Consult finds the offer change that lowers acquisition cost instead.
Book a Quick Win Consult →Selected Win / 08
The Email Copy Academy relaunch that beat its goal by 10%.
The Setup
Email Copy Academy was already a proven program. I had gone through it myself before Chris and Kevin brought me in to relaunch it.
This time the goal was bigger. Rebuild the program around AI, without losing the craft that made it work.
The Build
I re-engineered the acquisition funnel and the launch messaging. Then we added AI workflows that got a writer 80% of the way to good copy.
No drift. No hallucinations. Human judgment finished the last 20%.
That is the whole idea behind one of my core philosophies. Human for Trust. AI for Scale. You need the human in the loop for the part that builds trust.
The Result
The relaunch beat its sales goal by 10%.
“Knocked it out of the park. Exceeded our sales goal. I fully endorse Rev. Kevin Rogers and I hired him to redo our Email Copy Academy funnel, and Rev knocked it out of the park. We even exceeded our sales goal. I was blown away by how well it did.”
Adding AI before the system works just scales the problem. A Quick Win Consult finds what to fix first.
Book a Quick Win Consult →Clients & Campaigns
What the Experts Say
Selected endorsements.
“When I think of campaigns that convert, I think of Rev. PERIOD. I've brought Rev in on million-dollar campaign launches, hired him for my 7-figure marketing agency, and seen firsthand what happens when real, A-level copy hits the page. Getting time on Rev's calendar is rare. If he's available, take it. Most people won't get the chance. If you do, don't walk... run.”
“Rev Vaughn is that ultra-rare copywriter who practically cannot fail. That’s because he has not only mastered the craft, but he also deeply understands people and what drives their desires. Although I could have hired almost anyone, I was proud to call Rev my personal copywriter inside Copy Chief.”
“Listen to his training, and you'll make more money TODAY! I learned more about guiding people through the sales process than I learned from thousands of dollars in paid sales courses. It doesn't matter what industry you're in... listen to his training, and you'll make more money TODAY.”
Work with me
Find your hidden bottleneck.
A 60-minute Quick Win Consult to pinpoint what is blocking growth and remove it fast.
Book a Quick Win Consult →