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DISC Voice
AI writing that sounds like a human. Not a robot.
A plug-and-play Claude skill that installs five distinct behavioral voices into your AI workflow. Ships with a mini-brief template and a 15-minute install workshop.
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New Research · Founder-led Brands
The Invisible Founder
Over the past few days, I’ve shared research on the three ways founders are being systematically erased.
Instagram went from 10–15% reach in 2020 to 2–3% today. Facebook pages with 10K followers reach 137 people per post.
iOS 14 broke targeting. ROAS dropped 38% overnight. Costs doubled or tripled. Can’t stop paying because organic is dead. Can’t sustain paying because costs keep rising.
AI Overviews appear in 80% of search queries. Only 47% of top-10 pages get cited. Your ideas spread everywhere. Your name appears nowhere.
I’ve received more requests from Founders for early access than I could have guessed.
Part 1 of the complete research is now live.
Inside Part 1:
- → The visibility collapse timeline (2018–2027)
- → When each structural break happened and why
- → The data proving this is systematic, not accidental
- → The turning point and what happens next
- → What happens if you do nothing (+ the nightmare scenario)
This connects everything from the last few days with the complete big picture.
Read Part 1 →